23/11/2016 Marketing Masterclass (social media online focus)

I arrived to this session a little early so that I could check on everything with Armand and Nathaniel. Callum and Iris came a little later and we were just finishing the edit fully so it would be ready for the screening on the 10th.

At 6:30, we had a speaker, Muffin, who come in to talk to us about online marketing as well as how to approach film festivals to submit our films. This was also relevant for our screening as we needed to know how to market our films in order to make sure there would be people there for our screening. She went round each group and asked for an outline of the films and then she gave us a lot of information about entering a film into a festival, including:

-Put it online

-Submit to festivals 

-distributors get films in cinemas on digital platforms and festivals 

-sales agents acquire and sell films to distributors 

-a list festivals cannes Berlin sundance etc 

-publicity prize giving south by south west BFI lff - national presmiere

-regional specific Leeds (festivals)

-film freeway film submission platform -festivals

-Vimeo - password protected 

-they would want a back up of film press kit (title, country, run time, one tag line then 30-100 synopsis, full cast and crew and contacts like press sales general 3 high Rez stills , 10 second trailer 

-dazzle -short film distributors 

-bitly link for others to screen it

-lux experimental film, club dfem, ica, Tate film, no.w.here, synonova, idailies

-commercial viability 

-bar and pubs have screening space 

-need ur own Projector and sound system and screen

After this talk I felt as if I knew a lot more about how to enter a film into a festival as well as how to create a screening and both these skills are vital when starting out as an indie film maker.